Get a competitive advantage in the fashion and luxury industry
Luxury and Fashion customers have embraced the digital evolution and currently almost 80% of sales are digitally influenced. The entire chain of fashion and luxury has been transformed by digital technologies: the customer relationship, the product experience, the marketing and communication strategies and the selling and purchase process. Fashion and Luxury companies requires experts and professionals able to drive the change of a fast moving industry based on innovative and technology driven business models.
The Master in Fashion and Luxury Branding and Marketing provides the digital skills and the management expertise to succeed in this dynamic industry. The program explores the key aspects of international fashion and luxury management, marketing and branding by examing the impact of digital marketing and communication strategies and the new retail and media channels. Through a case-study approach, students will learn effective branding and marketing strategies with a strong emphasis on sustainability and digitalisation. They will be also able to identify the new opportunities for fashion and luxury brands development and to plan appropriate marketing and communication activities based on market research and unique positioning.
At the end of the Master students will be able to:
- Analyse how digital marketing is affecting client relationships and explore different selling strategies in the B2B environment
- Understand the power of social sharing and social media in the context of branding and marketing strategies
- Interpret the traditional marketing mix within the context of the evolving range of digital strategies
- Develop a digital marketing plan that will address common marketing challenges
- Understand the role of content marketing
- Identify Key Performance Indicators for marketing campaigns
- Analyse cross-cultural and ethical issues in the globalised digital markets
- Analyse effective strategies and best practices for online branding
KEY AREAS
- Fashion and Luxury marketing
- Digital Marketing
- Supply chain
- E-commerce and marketplace
- Online business and Innovation
- Corporate and personal Brand
- Social Media marketing
- Brand management
- Digital Branding
CAREER OPPORTUNITIES
There are unique and specific career opportunities for Fashion and Luxury professionals. Graduates of the master will develop a strong expertise in business along with marketing, communication and digital branding skills. They can be employed in the fashion and luxury marketing, communication and branding with the following roles:
- Product manager
- Branding and marketing consultant
- Marketing director
- Communication and PR manager
- Fashion and Luxury brand manager
- Exhibition designer
WHAT MAKE OUR PROGRAM DIFFERENT!
- Innovative and practical training
- A primary focus on international business and digital economy
- An interactive online education model
- A unique learning experiences, integrating technology into the curriculum
- Academic excellence and in-depth practical knowledge
- International community of students
A FULLY ONLINE EDUCATION MODEL, BUILD AROUND YOU!
Our online education model is based on a flexible and efficient method addressed to students and professionals of all ages. You have the freedom to study according to your own schedule and to plan your exam and assessment calendar with the support of your tutor.
Digital Age online education allows you to benefit from an enganging and interactive learning environment to improve your skills and maintain your professional edge
BENEFITS OF OUR ONLINE SYSTEM:
- Self-paced learning according to your own schedule
- Engaging content, case studies and pratical applications
- A flexible platform allowing you to save time
- Share your experience with teachers, tutors and peers
- Dedicated support of teachers and tutors
- Personalized guidance and support through the admission process
- Benefits for early reservations
- Grants and scholarship based on students’ qualifications
- Interest-free tuition installment plan
DURATION: 1 year
TOTAL TUITION: 2.600 €
