The Master is a dual degree with Tech Global University, the world’s largest online university and a Forbes-recognized leader in digital education. Upon completing the master’s program, students will receive dual degrees from both Digital Age University and Tech Global University.
Measure the impact of digital strategies
Digital marketing has withstood the economic crisis and has become one of the main tool for companies to improve their competitiveness and efficiency in the global market. In response to these needs, the online Master in Digital Marketing and Business Innovation provides students with advanced knowledge and skills in marketing and online strategies to achieve business success.
Based on a practical approach, the master analyses successful ways of planning and launching integrated multi-channel marketing campaign, by identifying the target audience and developing appropriate web analytics strategies
Through the program students will examine the main tools, methods and best practices of digital marketing and will get the skills needed to design effective marketing campaigns and interpret consumer motivation and behaviour.
At the end of the master graduates will be able to:
- Design a Digital Strategy according based on the company objectives
- Define the online marketing plan and develop the most effective promotion strategies in the digital environments
- Design a marketing funnel to acquire new customers
- Manage e-commerce projects thanks to web positioning tools, CRM, SMM, Business Intelligence
- Analyse and optimize the results of marketing campaigns
- Establish and analyse the return on investment of online marketing campaigns
KEY AREAS
- Strategic Marketing
- Digital Marketing
- Online Branding
- Online Distribution Channel: e-commerce and marketplace
- Marketing Automation
- Content Creation & Branded Content
- Social media and the new digital tools
- Marketing Automation
- Business Analytics
CAREER OPPORTUNITIES
The Master prepares you for the evolving world of digital marketing. Career opportunities in digital marketing are growing exponentially as consumers spend more and more time online. Graduates of the Master can excel in upper-level management or directive role and have a number of job options that includes the following positions:
- Digital Media Manager
- Social media strategist
- Customer analytics
- Brand manager
- Digital Marketing expert
- Acquisition Manager
- Account Manager
- SEO Consultant, SEM
- Digital Product Manager
- Digital Marketing Commercial
WHAT MAKE OUR PROGRAM DIFFERENT!
- Innovative and practical training
- A primary focus on international business and digital economy
- An interactive online education model
- A unique learning experiences, integrating technology into the curriculum
- Academic excellence and in-depth practical knowledge
- International community of students
A FULLY ONLINE EDUCATION MODEL, BUILD AROUND YOU!
Our online education model is based on a flexible and efficient method addressed to students and professionals of all ages. You have the freedom to study according to your own schedule and to plan your exam and assessment calendar with the support of your tutor.
Digital Age online education allows you to benefit from an enganging and interactive learning environment to improve your skills and maintain your professional edge
BENEFITS OF OUR ONLINE SYSTEM:
- Self-paced learning according to your own schedule
- Engaging content, case studies and pratical applications
- A flexible platform allowing you to save time
- Share your experience with teachers, tutors and peers
- Dedicated support of teachers and tutors
- Personalized guidance through the admission process
- Benefits for early reservations
- Grants and scholarship based on students’ qualifications
- Interest-free tuition installment plan
DURATION: 1 year
TOTAL TUITION: 2.600 €
